MICANVAS

“All learning at MICA and MICANVAS is managing the theatre of the mind to nurture ideas, harvest solutions and deliver effective results.”
Prof. Atul Tandan

MICANVAS is MICA’s annual brand management festival. It is a platform to bring together eminent professionals from the industry and the best brains from the top B-schools in India to challenge conventional stereotypes about consumer’s mind space and redefine newer ones in the dynamic marketing millennium.

The first MICANVAS was held in 2002 with the intention of making it a platform to showcase MICA and its talent to industry and the B-School community at large. From its humble inception, MICANVAS has come a long way and continues to grow steadily over the years, scaling new peaks.

Over the years, MICANVAS has seen participation from the best B-Schools in India like the IIMs, ISB, XLRI, MDI and FMS amongst others and also invites participation from corporates and the best of undergrduate colleges. Prominent industry professionals such as Santosh Desai of Future Brands, Harsha Bhogle of ESPN-Star, Prahalad Kakkar of Genesis, Vinita Bali of Britannia Foods and Bhaskar Bhat of Titan have graced the event in the past.

MICANVAS 2007

MICANVAS 2007 promises to be bigger and better as a 4 day event from the 25th to the 28th of October. This year, MICANVAS brings to its audience “The Third Awakening - Brand India Resonates”. It aims to explore how young minds can leverage this brand and build on it to help the nation become an intellectual powerhouse.

INTERNATIONAL CONCLAVE

MICANVAS 2007 will be a landmark edition as it is the first MICANVAS to host an International Conclave. Students from the UK, USA, France, Singapore and Australia will be attending the event, providing them a unique platform to interact with their Indian counterparts. This is a pioneering effort by MICANVAS to encourage participation from outside the country. The International Day will be held on the 25th of October 2007.

With its emphasis on creativity, out-of-the-box thinking and management acumen, participants at MICANVAS are exposed to a wide variety of talent, challenges and learning. For four days, the campus will resonate with the culture of brands, salsa, the spirit of competition, and also, with the vibrancy and spirit of India!

(Contact :micanvas@mica.ac.in)