MICAMINDS

MICAMINDS is the student consultancy wing of MICA. Students undertake live industry projects involving research and execute them under the guidance of faculty.

MICAMINDS ideates solutions for the future. It delivers on client business objectives by channelizing this power of ideating futures. The aim is to provide fresh perspectives and customized solutions.

MICAMINDS has four sets of faculty guided activities:
The Consultancy Lab:
It focuses on brand building, consumer insight development and strategy formulation tasks of the client.

The Idea Incubation Centre:
The thrust is on 'pre-emptive exploration'. Developing consumer insights relevant to the industry and progressing new ideas to further the frontiers of actionable knowledge are the prime activities of this cell.

Research Lab
Faculty guided ground work for further analysis is laid down in the Research Lab.

Future Tracker
This is MICA’s tool kit for scenario building to anticipate the future. Outputs generated here are major inputs in future scenario building and branding strategies.

Barista, Claris, Hero Honda, Yahoo, Leo Burnett, Rediffusion, DLA-Vista are some of the prominent names MICAMINDS has worked for.

(mailto:micaminds@mica.ac.in)