Joint Research

>> Prof Rajneesh Krishna of MICA and Dr Katalin Illes from Ashcroft International Business School, University of Anglia Ruskin, U.K., are working on “Trust and its importance in branding and leadership.” This research paper has been accepted for presentation by British Academy of Management for their forthcoming conference. The investigators hope to extend the study into the concept of a brand, and identify the factors by which people trust a particular brand.

>> Informativeness of advertisements: A comparative analysis of advertisements appearing in magazines in Korea, the Philippines, India and Japan by Young-Woo Jun, University of Incheon, Francine Carlo-Racho, University of Asia and the Pacific, Falguni Vasavda-Oza, Mudra Institute Of Communications Ahmedabad and Eunhee Choi, Kyoto Bukkyo University


The research across four different Asian countries i.e. India, Japan, Korea and Philippines aims towards analyzing the content of advertisements appearing in magazine to check for informative ness in them The researchers would select magazines from five categories i.e. women’s, sports, general interest, business and entertainment categories and analyze all ads appearing in them. Comparison and analysis on the level of informative ness in the ads would be carried out in a country to country basis and also across all the countries included in the study.

>> In another ongoing joint research and publication activity, Prof Falguni Vasavada-Oza has undertaken a quantitative and qualitative research along with Drs Padmini and Hemant Patwardhan from the University of Winthrop, USA. This research is on the `Account Planning Scene in India – An Exploratory Study’. MICA, with its expertise in the Advertising and Account Planning domain in India, is facilitating this research.