Services

The information services currently being offered are:

Product Information
Newspapers
Info. Power Brand
Monthly Update Service
Article Alert
Creative Service
Membership

Product Information

Information on brand performance, advertising strategy, advertising campaign etc of a specific product from newspapers and magazines is provided. This information also includes market share/size and information about the competitors. Photocopies of printed advertisements and a list of TV commercials are also provided. The list of TV commercials also gives information about the brand, advertiser, advertising agency, title of the advertisement, producer and product.

For the MICA KEIC list on the various products/ services/ brand categories and clients click here.
For more information, please contact the KEIC.

Newspapers

The bibliographical database from April 1994 onwards is available for sale. It is supported by full text hard bound/soft copy viz Monthly Briefing Service. On subscription monthly backup of the new records added and hardbound copy will be sent to a subscriber.

The newspapers covered are:

1. The Times of India (Ahmedabad Edition)
2. The Economic Times (Ahmedabad Edition)
3. The Indian Express (Ahmedabad Edition)
4. Business Standard (Ahmedabad Edition)
5. Financial Express (Ahmedabad Edition)
6. The Times of India (Mumbai Edition)
7. The Hindu (Chennai Edition)
8. Business Line (New Delhi Edition)
9. The Telegraph (Kolkata Edition)
10. The Hindustan Times (New Delhi Edition)
11. The Pioneer (New Delhi Edition)
12. Daily News Analysis, DNA (Mumbai Edition)
13. DNA Money (Ahmedabad Edition)

For more information, please contact the KEIC.

Info. Power Brand

All information about a product or industry appearing in the media and journals are collected every month for a client. The information docket is delivered before 5th of every calendar month. This service is useful to advertisers, ad agencies, and market research firms. Typically, the service is extended for a bouquet of five or ten products. The product mix can be changed as long as the number of products for which information is sought does not exceed the stipulated number. The KEIC has already worked on more than 130 different product categories and tracking more than 250 product categories.

For more information, please contact the KEIC.

Monthly Update Service

A monthly compilation of information appearing in the media, on a selected subject is given out.

For more information, please contact the KEIC.

Article Alert

Article Alert is an electronic bulletin service available on Marketing, Advertising and Media drawn from 152 publications. This helps brand managers, media buyers, marketing researchers, advertisers, marketers, decision-makers, etc.

List of Periodicals

For further information, please contact: KEIC

Creative Service

Print Ads. and TV Commercials are available on request from the library.

For more information, please contact the KEIC.

Membership

Institutional:

The institutional membership is offered to marketers, ad agencies, the media, management institutes and alumni.

Facilities to members:

1 A list of books procured by the centre will be provided every month.

2 Free content service to ten select periodicals.

3 A member may avail the benefit of visiting MICA Library for reading and reference.

4 Search facility available to members from all the library database.

5 A 10% discount on product information service will be given to a member. Institutional Membership fee: Rs. 6000/- (per annum).

Alumni:

Terms and Conditions of Alumni Membership

Mudra Institute of Communications, Ahmedabad (MICA) offers academic and research support to alumni through Knowledge Exchange and Information Centre (KEIC). The access to the full-text and bibliographical databases will be given to the alumni members though URL: http://www.mica-india.net

The member will be given user name and password. S/he should not pass on the same to anybody else because this offer is exclusively for alumni of MICA. This facility is exclusively meant for educational and research purposes and not for any commercial use.

The membership fee is Rs. 5000/- per annum. MICA reserves the right to take punitive action in case of any default on any of the above clauses.

Access to database: (List excludes the commercial database)

MICA
Dissertation database 1994 onwards full-text
Faculty presentation
CCC portfolio

E-resources
Directory of Open Access Journals

KEIC Database
Book
Article abstracts
Newspaper

Useful websites Link
Creative collection website
Country profile
Government of India
International Organisation
National Organisation
Ministry of Statistics
Online Indian Dailies
POPLINE
Radio Channel
TAM
Television Channel

For more information, please contact the KEIC.

Click here to access LIBRARYONLINE (For MICA Faculty Only)

Click here to access LIBRARYONLINE (For MICA Alumni Only)