Current Projects

Informativeness of advertisements:
A comparative analysis of advertisements appearing in magazines in Korea, the Philippines, India and Japan

By

Young-Woo Jun, University of Incheon,

Francine Carlo-Racho, University of Asia and the Pacific

Falguni Vasavda-Oza, Mudra Institute Of Communications Ahmedabad

Eunhee Choi, Kyoto Bukkyo University


The research across four different Asian countries i.e. India, Japan, Korea and Philippines aims towards analyzing the content of advertisements appearing in magazine to check for informative ness in them The researchers would select magazines from five categories i.e. women’s, sports, general interest, business and entertainment categories and analyze all ads appearing in them. Comparison and analysis on the level of informative ness in the ads would be carried out in a country to country basis and also across all the countries included in the study.