Post
Graduate Programme in Communications Management and
Entrepreneurship (PGP CME)
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Category
Corporate
Sponsored Candidates
Family
Business Sposored Candidates
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Programme Brochure
The landscape of business and industry
is undergoing fundamental changes. Communications
management is now emerging as the new paradigm of
business management in knowledge driven global economy
on account of formation of new zones of economic activities,
shortened product life cycle leading to a rise in
customer centric strategies.
The industry now needs corporate entrepreneurship
driven innovators and leaders who can reach out to
consumers of any demographic through communications
and management strategies and processes. This new
breed of managers are expected to be innovative in
all aspects of business management and in introducing
new products, services, brands, and new management
systems that constantly improve the business effectiveness
and efficiency.
Objectives of the Programme:
• To develop fast-track executives as entrepreneur
leaders and catalysts equipping them with global perspective
and contemporary knowledge
• To instill a spirit for creative thinking
and generating original or innovative solutions
• To provide wide range of career options with
flexibility for moving across different industry segment
in communication sector as entrepreneurial professionals
• To help students identify opportunities into
business models and business entities through Venture
Incubation Programme
• To help organisations deal with emerging challenges
and attain sustainable growth by creating new products,
new markets and systems in the communications domain.
Unique Features
Participants benefit from the program which is unique
in the sense that it looks beyond the standard view
of integrated communications. It synthesizes communications
management and entrepreneurship, and the content is
a well-balanced blend of communications, management,
leadership and corporate entrepreneurship. This develops
a skill set that arms the participants to take on
the
What further distinguishes it is the unique offering
of subjects where each student has the flexibility
to select subjects based on his/her aptitude and educational
background.
Deliverables to the Participants
• Global business perspective
• International Immersion at countries like
US, UK & Singapore (optional)
• Continuing Internship Programme at the inception
of programme for applying the contemporary learning
• Contemporary learning including four thrust
areas of Communications Management-Communications,
Leadership, Entrepreneurship & Strategisation
• Uniquely designed curriculum and structure
• A continuous learning mindset leading to acquire
knowledge based leadership
• Ability to seek avenues for compounded growth
• Confidence to develop one’s own business
model/ framework with futuristic perspective
• Career Guidance and Placement Support
• Rural, Social and Developmental Projects
Who should apply?
Indian Nationals as well as Foreign/NRI candidates
from the following categories would immensely benefit
from this programme:
1. Candidates with a passion for communications and
entrepreneurship, aspiring to seek careers and initiate
ventures in the areas of Advertising, Direct Marketing,
PR, Event Management, Digital Communications, Marketing
Research and Social Communications
2. Students with work experience, interested in Business
and Communication studies as well as Corporate Entrepreneurship
for seeking a corporate career
3. Prospective Owners/Managers of family businesses
to be groomed for top management and leadership positions
and those wishing to professionalize their business
and diversify into new areas
4. Working professionals wanting to set up a new venture
or upgrade their qualifications for career growth
and development.
Admission Norms:
• Minimum Qualifying Education: Graduation with
atleast 50% aggregate.
• Domestic candidates should have appeared CAT/GMAT/MAT
examination and Foreign/NRI candidates should have
appeared in GMAT examination. (Scores of last three
years are valid)
• Domestic candidates will be short-listed on
the basis of CAT/GMAT/MAT scores and Foreign/NRI candidates
would be short-listed on the basis of GMAT Scores.
• The aspirants who have not appeared in any
of the above Admission tests can opt for a MICAT which
would be specially conducted at Ahmedabad at an additional
fee of Rs. 1000.
Admission Procedure
• Application along with the relevant score
and processing fees would be submitted to MICA EDC.
• The candidates short-listed on the basis of
the above criteria would appear for a MICAT-E &
Personal Interview.
• Selected candidates would be communicated
by MICA-EDC and would be directed further to complete
administrative formalities.
Exemptions
• Sponsored candidates from corporate and family
businesses would only need to appear for a
MICAT-E and Personal Interview.
• MICAT Attempters (Shortlisted by MICA-EDC)
of last three years need to appear only for MICAT-E
and Personal Interview.
IMPORTANT DATES
Last Date of Application 30 June 2008
Communication of Shortlisting: 3 July 2008
MICAT, MICAT E & PI - Venue Ahmedabad - 10-11
July 2008
MICAT, MICAT E & PI - Venue Delhi - 12-13
July 2008
Communication of offer for Admission - 15
July 2008
Last date of Acceptance of offer- 20 July
2008
Last date of Payment of commitment fees - 28
July 2008
Confirmation of selection - 29 July 2008
Programme commencement - 15 August 2008
MICAT, MICAT E & PI may also be conducted at
Mumbai and Bangalore, the
dates for which may be announced later
PROGRAMME FEES
• Rs. 3.25 lacs for Indian Residents
• Rs. 4.50 lacs for corporate sponsored candidates.
• Rs. 4.50 lacs for family business sponsored
candidates.
• US$ 15,000 for International Applicants.
(This fees is exclusive of the fees for International
Immersion/National Immersion & Accommodation)
The Application form should be submitted alongwith
a demand draft (DD) of Rs. 1000/- and Rs. 2000/-in
case of candidates applying through MICAT, in favour
of Mudra Institute of Communications Ahmedabad. Foreign/NRI
candidate need to submit only application form and
the application processing charges of US$ 50 would
be collected alongwith the commitment fees upon selection.
Appplication should
reach MICA EDC, MICA campus, Shela, Ahmedabad - 380
058, Gujarat, India not later than 30th June, 2008
Download
Application Form
Open
Category
Corporate
Sponsored Candidates
Family
Business Sposored Candidates
Download
Programme Brochure
|
