About the Management Development Centre

Management Development Centre

The Management Development Centre (MDC) is an expression of the continued commitment that MICA has to assist companies in the communications industry to emerge as winners in a complex, competitive and technology-driven environment.

MICA faculty adds value to the corporate sector by providing fresh perspectives through

• Consulting services

• Career Development Programmes (CDPs)

• Professional Development Programmes (PDPs)

• In-company Executive Development Programmes (EDPs)

• Seminars and conferences on emerging issues and opportunities in industry

The MDC also undertakes collaborative research studies with industry that include preparation of cases on consumer insights and documentation of innovative management practices in integrated marketing communications, HR and finance. To achieve its objectives the MDC relies on multiple platforms for the delivery of content and learning.

Recently, a market research boot programme was conducted for Ugam Solutions Pvt. Ltd. The MDC also has collaboration with Hughes Escort Ltd to deliver real time online education.

Some of the other successful programmes of the MDC have been:

• A seminar on ‘Effective Advertising’ jointly conducted by Indian Society of Advertisers, MICA and Titan.

• A one-year executive Diploma Programme on Broadcasting Management for Zee TV.

• Training programme for public healthcare workers in behavioural change communications for the State Governments of Gujarat and Chattisgarh.

• A seminar on integrated marketing jointly conducted with the All India Management Association (AIMA).

• An in-company training programme on brand communication management for Philips India Ltd.

• A programme on strategic media management and planning for several print media organizations.