About the Knowledge Exchange and Information Centre (KEIC)

The KEIC at MICA has been established with the objective of harnessing the vast body of information available all over the world in English language, on people as consumers of all forms of communication. The KEIC makes this knowledge and information available in an easy-to-use format. Worldwide linkages have been provided to serve the purpose better.

The KEIC extends information-support to the marketing communications industry specifically in areas of decision-making, strategy, understanding markets and making new business connections. Organisations like Ambience, Bates Clarion, Blackstone Market Facts India, Blowplast Ltd., BPL Mobile Cellular Ltd., Colgate-Palmolive, Dainik Jagran, Enterprise Nexus, EURO RSCG, Goa Institute of Management, Goa, International Institute of Population Science, Mumbai, Indica Research Pvt. Ltd., Interact Vision, Indian Oil Corporation, Learning Byte International, Leo Burnett India P. Ltd., Lowe Lintas, Maa Bozell, Marico, Mudra Communications, NDTV, Nike, Ogilvy & Mather, Orchard Advertising, ORG - MARG, Parrys, Quantaum Market Research, Rasna, Rediffusion - DY&R, Sobhagya Advertising Service, Think Design, Wahindia.com, Xavier Labour Relations Institute, Jamshedpur, HANSA Research, Librexport, Triton Communication avail the KEIC information services.