About the Centre for Integrated Marketing

The mission of the Centre for Integrated Marketing at MICA is to enhance the awareness and usage of the concepts of integrated marketing via communications, research, workshops, management development programmes and consultancy amongst students, academicians and practitioners and demonstrate the advantages associated with integrated marketing as an effective and efficient marketing/business strategy.

As the applications of Integrated Marketing continue to grow, there is a need for academics and practitioners to work together in the measurement, planning and evaluation of their Integrated Marketing strategies and Integrated Marketing Communications programs.

The Centre for Integrated Marketing is a resource designed to assist in the creation and dissemination of learning in this area. It is guided by an eminent advisory council that boasts as its constituent members, academicians and industry professionals who are stalwarts of their respective fields like:

Prof. Atul Tandan,
Director, MICA

Mr. Bijou Kurien
CEO, Titan Industries, Mumbai, India

 Dr. Jerome G. Kliatchko
Management Committee Member, University of Asia and the Pacific,
Philippines

Mr. Kinjal Medh
CEO, Cogito Consulting, Mumbai, India

Mr Narendra Ambwani
MD, Johnson & Johnson, Mumbai, India

Mr. Piruz Khambatta
CMD, Rasna Pvt. Ltd., Ahmedabad, India

Mr. Rajendra Srivastava, Ph.D.
Roberto C. Goizueta Chair in
Electronic Commerce and Marketing
Director, Zyman Institute of Brand Science (ZIBS)
Goizueta Business School, Emory University, Atlanta, Georgia

Mr. Santosh Desai
President, McCann Ericson, New Delhi, India,

Prof. Naval K. Bhargava
Mudra Institute of Communications, Ahmedabad, India