Placement
2006
A flexible curriculum updated annually on the advice of practicing managers ensures that the students are exposed to the latest domain knowledge in the management and communications areas. A student of MICA is equipped to manage the entire Integrated Marketing process of a business, which includes commissioning of research, seeking consumer insights, formulating strategies, evaluating media options, analysing sales and distribution channels and thereby creatively building the brand equity through sowing ideas and harvesting pragmatic solutions. The curriculum consists of five components:
- Core Courses
- Concentration Courses
- Electives
- Projects and Dissertations
- Workshops and Seminars (in addition to the 8-10 weeks of the Summer Internship Programme)
Pedagogy
MICA benefits from the participation of senior professionals in the industry who take time off and teach at the institute. This adds a rigorous real-time pragmatism to the students’ theoretical inputs. Besides an eight week summer internship at the end of the first year, the students undertake a rural project in the second year.
Concentration
The students have the option to choose one of four areas of concentration:
Media Management
Marketing Research
Brand Management
Account Planning & Management
In addition, a host of electives imparts an all-round management perspective.
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