Mudra Institute of Communications Ahmedabad (MICA), an institution of excellence for offering courses on Communications Management it also takes social responsibility of using the understanding of communications for social empowerment. It focuses on applied research in social communication organises and conduct live projects on use of communication for development, climate change and disaster communication, besides organising training and education in health communications.

For couple of years, MICA has been engaged in conducting applied research in areas of social development. Notably among these are:

- Karnataka Integrated Rural Water Supply and Environmental Sanitation
- Socio-economic Impact of Watershed Development in Gujarat
- Village Information Needs in the districts of Aizawl (Mizoram) and Jhabua (Madhya
Pradesh)
- Communication Strategy for Family Planning in Rajasthan
- Communications Needs Assessment Study for Ahmedabad Municipal Corporation
- Beneficiary Assessment of Quality of Care Provided by FPAI Clinics
- Early Disaster Warning System for six identifies Hydro-meteorological Disasters

As a socially concerned organisation, MICA has worked towards strengthening health communications system by carrying out researches and conducting a number of comprehensive training programmes for health professionals. The Institute has closely worked with the Governments of Chattisgarh, Gujarat, Madhya Pradesh, and Uttarakhand, in strengthening their Information, Education, and Communication (IEC) to take the health communication right up to the villagers. With the Governments of Gujarat and Jharkhand the Institute has worked on their water and sanitation programmes.

MICA is consulted by the UNICEF, USAID, UNFPA, CARE (India), Counterpart International, National Disaster Management Authority, and National AIDS Control Organisation (NACO) on a regular basis.