Seminars Conducted

Design Management
The Under Leveraged Power for your Balance Sheet

The above seminar was held in collaboration with the British Council on 13th January 2005 at the British Council premises at Mumbai. Participation in the programme was by invitation only. British Council has sent invitations to CEOs about 25 people attended which included MDs and very senior managers from several multi national companies.

The speakers stressed the fact the Design Management can make a significant difference to the companies financial performance by differentiating the products, by motivating employees and partners and by harnessing and channelising creativity to meet organizational goals. It creates brand experiences and culture which influences share holder value and market shares. The speakers concluded that no company can achieve leadership or market dominance without having a robust design management in place.

The programme schedule was as follows:
Time Session Title Speaker
4.15 pm Registration
4.30 pm Welcome Paul Smith, Director British Council
4.45 pm Inaugural Address Atul Tandan, Director MICA Ahmedabad
5.00 pm Designing the Business for Profit Angus Jenkinson, Professor & Head, Centre for Integrated Marketing, University of Luton, UK
5.15 pm Design as a Differentiator David Griffiths, Design Consultant, UK
5.30 pm Design for Retailing Anthony Kent, Director of Research & PG Studies, London College of Communications, UK
5.453 pm Importance of Design in the Marketing mix Tony Varey, International Manager – Education. The Chartered Institute of Marketing, UK
6.00 pm Chairman’s Remarks & Q&A Sanjeev Malhotra, Managing Director, Alia Group, Mumbai
7.00 pm Cocktails