Books:

• Dhar, U., Dhar, S. & Agrawal, R. (Eds.). (2003). Changing trends in management: Challenges and opportunities. New Delhi: Excel Books.

• Dhar, U., Dhar, S. & Agrawal, R. (Eds.). (2001). Cases in management: An Indian perspective. Indore: PIMR Monograph Series.

Chapters in Edited Books

• Agrawal, R. & Keshri, S. (2003). Income and purchase intention as determinants of consumer involvement for the purchase of life insurance policies. In U. Dhar, S. Dhar & R. Agrawal (Eds.), Changing Trends in Management: Challenges and Opportunities. Indore: PIMR.

• Agrawal, R. & Parashar, S. (2003). Gender and occupation as correlates of purchase decision involvement with special reference to footwear. In M. Kumar & P. Mishra (Eds.), Strategic marketing in the global economy. Ahmedabad: Nirma Institute of Management, Nirma University.

• Agrawal, R. & Arora, A. (2002). Age and gender as determinants of attitude towards television commercials. In U. Dhar, S. Dhar & M. Srivastava (Eds.), Local champions to global masters: Mobilising for growth. Indore: PIMR.

• Parashar, S. & Agrawal, R. (2002). Coupon proneness: A study of consumer susceptibility. In U. Dhar, S. Dhar & M. Srivastava (Eds.), Local champions to global masters: Mobilising for growth. Indore: PIMR.

Published Papers:

• Gaur, S. S. & Agrawal, R. (2006). Service quality measurement in retail store context: A review of advances made using SERVQUAL and RSQS. The Marketing Review, 6(4), 317-330.

• Gaur, S. S. & Agrawal, R. (2005/2006). Validation of the consumer sentiment scale: Evidence from India. Asian Journal of Marketing, 12(1), 67-75.

• Agrawal, R & Patangia, V. (2005). Need for cognition as determinants of response to rational and emotional ad appeals. Management and Labour Studies, 28(3), 139-149.

• Misra, R. & Agrawal, R. (2003). Purchase decision involvement: An exploratory study on consumer values. Management and Labour Studies, 30(2), 271-277.

• Agrawal, R. & Parashar, S. (2003). Television commercials: A question of believability. Udyog Pragati, 27(2), 30-35.

Papers:

• Agrawal, R. & Gaur, S. S. (2007). Customers’ relational behavior in a pseudo-relationship context. Proceedings of the 2007 AMA Summer Marketing Educators’ Conference, USA, 18, 292-300.

• Agrawal, R. & Gaur, S. S. (2007). Impact of money attitude on compulsive buying behavior: A study of school-children receiving pocket money in India. In A. K. Jaiswal, A. Sahay, P. K. Sinha, V. Sood & S. K. Kar (Eds.), Proceedings of the 2nd IIMA Conference on Research in Marketing (pp.318-319). Ahmedabad: Indian Institute of Management.

• Agrawal, R. & Gaur, S. S. (2006). Measuring retail service quality in India: an empirical investigation of SERVQUAL and RSQS. Proceedings of the 8th AMS/ACRA Triennial Retailing Conference, USA, XI, 1-6.

• Agrawal, R. & Gaur, S. S. (2006). Validation of consumer sentiment scale in Indian context. Proceedings of the 2006 AMS/KAMS Cultural Perspectives in Marketing Conference, Korea.

• Agrawal, R., Gaur, S. S. & Vasudevan, H. (2005). A review of the determinants of customer loyalty, Proceedings of the 12th Biennial World Marketing Congress, Germany, 190-194.

• Agrawal, R. & Dhar, S. (2002). Age and internet usage as determinants of exploratory tendency. In G. Shainesh, A. Citrin & N. Malhotra, (Eds.). Proceedings of the International Conference on Marketing of Technology Oriented Products and Services. Bangalore: Indian Institute of Management, Dupree College of Management, Georgia Tech, Atlanta USA and The Academy of Marketing Science.

• Parashar, S. & Agrawal, R. (2002). Impact of ambiences on consumer buying behavior with special reference to women ready-made garments, Proceedings of the XXXIII National Convention of ISTD, India.

Invited Presentations in Conferences and Conventions

• Agrawal, R. & Gaur, S. (2005). Service Quality measurement in retail store context: A review of advances made, International Retailing Conference, 2005, The Academy of Marketing Science, Omer DeSerres Chair of Retailing, Auchan Chair of Retailing, and Reims Management School, Reims France, July 1-2, 2005.

• Agrawal, R. & Gaur, S. (2005). Retail service quality measures: A review and critique of SERVQUAL & RSQS, International Conference on Retailing and Sourcing, Philadelphia University, USA and Birla Institute of Management Technology, New Delhi India, January 7-8, 2005.

Cases

• Agrawal, R. & Das, T. (2003). Strategizing for growth: A case study of Hindustan Motors Limited, Sixth Annual Convention. India: XLRI Jamshedpur.