Publications:

Magazines and web-based magazines

Trivedi, H. C. and Khandelwal, V. (2006, January). The Power of brands. The IIIT A e-magazine.

Trivedi, H. C. & Khandelwal, V. (2005, October – December). Customer relationship management in retail. Business Conginzance (E-magazine). 01, 07.

Presentation:

Trivedi, HC., Patel, R. P. and Rathod. R. M.
Mall of new millennium: emerging trend in mall retailing in India. Paper accepted for presentation at the All India Commerce Conference, December 2005.

Trivedi, H. A. and Nair S. D.
India as a brand. Paper presented at the 57th All India Commerce Conference, Indore, 26-28 December 2004.