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Academics and Research >> Academic Staff >> Faculty

Faculty

Anita Basalingappa
Assistant Professor
Profile
Publications

 

 

1. Oburai, P., Moorthy Y L R., Basalingappa, A., Kok Wai Chew, & Baker, M. (2006, May 23-26). An empirical investigation of corporate brand image: antecedents, mediating role and impact on stakeholder expectations. In Proceedings of 35th Annual Conference of European Marketing Academy. Athens, Greece.

2. Oburai, P., Moorthy Y L R, Basalingappa, A., Kok Wai Chew, Baker M., & Krishnan, S. (2006, January 5-6). Corporate brand image: antecedents, mediating role and impact of stakeholder expectations. In Proceedings of the International Conference on Return on Marketing Investment – Organized by Indian Institute of management Ahmedabad and Goizueta Business School, Emory University, Atlanta.

3.
Basalingappa, A. & Subhas, M S. (2005, January 11-13). Factors affecting relationship performance in B to C markets. In conference proceedings of the International Conference on Marketing Paradigms in Emerging Economies – Organized by Indian Institute of management, Ahmedabad, India.

4. Basalingappa, A., Subhas, M. S. & Pawate, M. (2004, January 28-30). Impact of RFM on trust, commitment & satisfaction. In Proceedings of the International Conference on Management – Organized by the Association of Indian Management Scholars- International, hosted by Prairie View A&M University and by Indian Institute of Management Kolkata, India.

 

Phone: +912717308250

E-mail: anita@mica.ac.in

Web page: www.mica-india.net

 

 

 

 

 

 

 

 
 
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