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Academics and Research >> Academic Staff >> Faculty

Faculty

Anita Basalingappa
Assistant Professor
Profile
Publications

 

1. Basalingappa, A., 2005, January, ‘Conceptual Note on Measuring Return on Advertising
Expenses’, Chanakya, Kirloskar Institute of Advanced Management Studies, Harihar.

2. Basalingappa, A., 2006, February, ‘Return on Marketing Expenditure’, The Financial Express.

3. Basalingappa, A., 2006, April, ‘Brand Valuation’, The Financial Express.

4. Basalingappa, A., 2006, May, ‘The Best of Both Worlds’, The Financial Express.

5. Basalingappa, A., 2006, August, ‘More Than a Thousand Words’, The Financial Express.

 

Phone: +912717308250

E-mail: anita@mica.ac.in

Web page: www.mica-india.net

 

 

 

 

 

 

 

 
 
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