Consulting projects

Marketing Research experience (qualitative and quantitative) for the following clients

• Asian Paints
• Mahindra and Mahindra (Farm Equipment Division)
• Mahyco Monsanto
• Monsanto
• BPL Ltd.
• BPL Mobile
• Bajaj Auto
• Rasana
• Proctor and Gamble
• IIM Ahmedabad
• Sri Chakra Tyres
• Sahara
• Contract
• Lintas
• Wagh Bakri
• Gujarat Government
• Claris

Categories of products researched

• Tractors
• LCV
• Scooters
• Motorcycles
• Colour Television
• Two Wheeler Tyre
• Cellular phones
• Cough Logenges
• Tyres
• Detergent powder
• Paints
• Real Estate
• Agro inputs
• Herbicide
• Seeds
• Tea
• Pharma
• Cross cultural communication

Types of research conducted

• Ad Pre-testing
• Idea Generation (Product and Ad)
• Segmentation and Positioning
• Usage and Attitude
• Pricing
• Entry Strategy
• Brand Perceptions
• Product Testing
• Ad Tracking and brand tracking
• Customer satisfaction
• Formative research for Ad development
• Brand performance research