| Academics and
Research >>
Academic
Staff >>
Faculty |
Faculty |
Rajneesh Krishna
Dean (Research)
Profile
 |
General Info |
| Special
Responsibilities : |
•
Dean (Research)
• Head, MICASEARCH
• Member, Faculty Council
• Member, Academic Council
• Coordinator, MICAMINDS
|
| Education: |
• Ph.D. Indian Institute of Technology,
Bombay, 1996
• M.A. Sociology, Patna University,
Patna
|
| Work
Experience: |
Academic
Experiece - 10 Years |
| |
Industry Experience -
5 Years |
| Area
of Interests: |
Teaching Interests
Consumer Behavior, Research
Methodology, Consumer Insight mining, Statistical
Methods and Data Analysis, Marketing Research
Project, Advanced Qualitative Research,
Management of Marketing Research , Consumption
Behavior in Indian Perspective, Rural Consumption
Behavior, Marketing, Consumption and Social
Change, Customer brand trust.
|
| |
Research Interests
To combine sociological
knowledge, experience of marketing research
and research methodology to develop theoretical
constructs specific to Indian society.
To study the impact of culture
and society on consumption, Cognitive non-concsious
consumption, communication and consumer socialization
communication, brands & trust.
|
Phone: +912717308250
E-mail: rajneesh@mica.ac.in
Web page: www.mica-india.net
|
