Chapter in Edited Book

Mathur, M. (2004). Role of CRM in building retail brands. In Panda, T. K. (Ed.), Building Brands in the Indian Market (337-348). New Delhi, Excel books.

Presentations in international/national conferences, seminars and workshops

• “Delivering and Measuring Service Quality in Supermarkets”, accepted to be presented at SERVSIG 2005 at National University of Singapore, June 2-4, 2005

• “ Bachat Discount Store: An Innovative Story”, presented in International Seminar on Strategic Imperatives in Indian Organizations: Formulation and Implementation of Unbeatable Plans and Core Competencies held at IPM, Ghaziabad, February 2004

• “Role of CRM in Building Retail Brands”, presented in Indian Institute of Management, Kozhikode, December 2003