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Academics and Research >> Academic Staff >> Faculty

Faculty

Dwarika Prasad Uniyal
Assistant Professor
Profile
Training & Research

 

Executive Training:

• Conducted a full workshop on “Buying and Merchandising” for Al Shaya Retail, Kuwait, September, 2006

• Delivered a lecture on “ Creating a retail image-jewellery retailing” at IIJS, Mumbai, July, 2005

• Conducted a workshop on “Understanding retail communication and building retail image” for Splash Departmental store, Landmark group, Dubai, March, 2005

• Delivered a key note lecture at CII Retail Summit-2003 at Kolkata on Visual merchandising and retail communications. August, 2003

• Delivered a lecture on “Commodity Retailing” to TATA Steel marketing department, August, 2003

• Conducted a workshop on Petroleum retailing for IOC, June, 2003

• Conducted a workshop on “ understanding shopper behaviour in apparel retailing” for Madura Garments, June, 2003

Current work in progress:
Working papers:

• Re-defining Shopping Involvement

• Store choice behaviour

Articles:

• Malls in Dubai

Case-lets:

• Landmark group

• Spinneys Supermarket

Presentations in International Conferences:

• Sinha, P. K. & Uniyal, D. P. Measuring Shopping Involvement: a scale development approach In International Conference on Research issues in Marketing. IIM Ahmedabad, January, 2007

• Malls in India-an attitudinal study In 12th EIRASS conference, in Orlando, Florida, USA, July, 2005.

• Dwarika, D. P. and Gandhi, A. V. Attitude and perception towards Malls In International Marketing conference, January, 2005. IIM Ahmedabad.

• Dwarika, D. P. Marketing to Tweens In 11th EIRASS conference, Prague, Czechoslovakia, July, 2004.

 

Phone: +912717308250

E-mail: dwarika@mica.ac.in

Web page: www.mica-india.net

 

 

 

 

 

 

 

 
 
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