Books
Sinha, P. K. & Uniyal,
D. P. (2007). Managing retailing. New
Delhi: Oxford University Press.
Articles
• Uniyal, D. P.
& Gandhi, A. V. (2007). Concept of
a mall: measuring attitude and perception
of shoppers towards the malls of Mumbai.
Indian Retail Review, 1 (1), 7-16.
• Sinha, P. K. & Uniyal, D.
P. (2005). Segmenting shoppers on behaviour.
International
• Journal of Retailing and Consumer
Services, 12(1), 35-48.
• Sinha, P. K., Banerjee A. &
Uniyal, D. P. (2002). Deciding where to
buy: Store choice behaviour of Indian
shoppers. Vikalpa, 27(2), 13-27.
• Uniyal, D. P. & Sinha, P.
K.(2002). The tween shopper Dainik Bhaskar’s.
Journal of Best Practice in Media and
Marketing, 3(2), 10-12.
Magazine Articles
• Uniyal, D. P.
(2007, May). India’s retail policy
is full of confusion. Career Economy,
8(3), 36-37.
• Uniyal, D. P.
(2006). Shopping for Now. POP Today, 2(2),
50.
• Uniyal, D. P. & Gandhi, A.
V. (2004). Call of the mall. POP Today,
4(4), 64-66.
• Lahiri, J., Saraogi R., Jain S.,
& Uniyal, D. P. (2004). Big mac. ET-Retailbiz,
2(7), 34-36.
• Uniyal, D. P. & et. al. (2002).
Retail Pill. POP Today, 2(5), 56-57.
• Sinha, P. K.
& Uniyal, D. P. (2002). Sweet victory
for PoP. POP Today, 2(1), 84-85.
• Sinha, P. K. & Uniyal, D.
P. (2001). Atmospherics. POP Today, 1(6),
46-47.
• Sinha, P. K. & Uniyal, D.
P. (2001). Rural reality check. POP Today,
1(5), 27.
• Sinha, P. K. & Uniyal, D.
P. (2001). The truth about POP. POP Today,
1(4), 37-40.
• Uniyal, D. P. (October, 2000).
Tween customers. The Economic Times.
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