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| Academics and
Research >>
Academic
Staff >>
Faculty |
Faculty |
Chandan Chatterjee
Dean
Profile
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General Info |
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Training & Research |
| Area: |
• Marketing,
General Management |
| Special
Responsibilities : |
DEAN
- MICA |
| Education: |
- PGDM - IIM Bangalore,
1984
- B Tech (Hons) – IIT Kharagpur,
1980
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| Area
of Interests: |
Teaching Interests
- Marketing Management
- Business Fundamentals
- B2B Marketing
- Marketing Strategy
- Business Process Modeling & Analysis
- Services Operations Management
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Research Interests
- Customer Value Analysis
- Service Quality Constructs
- Channel service output
- Positioning Construct Review
- Multi level Business Process Modeling
- Industry Life cycle Analysis
- High-performance Businesses (using People + Process + Technology prospective)
- Quality Systems
- Performance and Operations excellence
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Consulting Interests
- Design and implement Marketing Strategy
- Design and implement Marketing Metrics
- Channel Performance Analysis
- Design and implement Customer Satisfaction Surveys
- Assess Business IT Alignment
- Design and implement Knowledge Management Systems
- Systems and Process Assessment
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Phone: +912717308250
E-mail: chandan@micamail.in
Web page: www.mica-india.net
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