| Academics and
Research >>
Academic
Staff >>
Faculty |
Faculty |
Anita Basalingappa
Assistant Professor
Profile
 |
General Info |
| Education: |
• Ph.D., Karnatak University, Dharwad,
2007
• MBA, Karnatak University, Dharwad,
1994 |
| Work
Experience: |
Academic
Experience - 12 Years |
| |
Industry Experience
- 1 Year |
| Area
of Interests: |
Teaching Interests
• Return on Marketing Investment
(ROMI)
• Customer Relationship Management
(CRM)
|
| |
Research Interests
• ROMI, CRM, Customer loyalty
|
| |
Consulting Interests
• ROMI, CRM, Customer loyalty
|
Phone: +912717308250
E-mail: anita@mica.ac.in
Web page: www.mica-india.net
|
