Programme | Pedagogy | MICA Retail Yatra | Faculty

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The Programme

PGRCM is a one-year full-time residential programme. It combines the disciplines of Business Management and Marketing Communications and specializes in Retail Communications Management. This exclusively designed programme has been crafted in collaboration with eminent professionals from the industry. The learning process involves advanced training in theory and applications in the retailing business

Objectives:

• Equip the students with the skills, creativity and knowledge to understand retailing as a business management discipline.

• Develop expertise in management and communication required for successful retail operations.

• Expanding the knowledge base of Retail Communications Management and its uses.

• Provide quality professional education in the new and emerging area of Retailing within the Marketing and Communications Management areas.