Overview

PGDM (Communications) Overview

MICA’s Post-graduate Programme Diploma in Management (Communications) has set a remarkable pace for itself since its inception in 1994, The active PGDM (Communications) has evolved into one of the premier programmes in the country, endorsed by 100 per cent campus placements with the best corporate houses in India and in recent times, abroad. MICA’s stringent selection norms coupled with the rigour of the curriculum ensure a highly committed, creatively and innovatively anchored, professionally oriented communications manager skilled in the practice, development and management of communications for industry and society.

The realization that communications management is a crucial component of industry leadership, launched MICA over a decade ago. Communications management, across the industry spectrum, is our core competency. The PGDM (Communications) teaches lateral thinking and consumer insight. A MICAn redefines the traditional role of a manager to steer brands and organizations through the power of sharper consumer insight expressed through effective communication. The MICAn's expertise lies in understanding the relevance of the emerging avenues of communications to the industry and society today and in being equipped to deal with their myriad complexities.

Communication has been at the heart of MICA’s academic programmes since its inception. Since then, much has changed. The millennium heralded forces of change at work in the market. The accelerated diffusion of information technology, the frenetic proliferation of media and new options, the heightened and global competition, the established reality of fragmented markets and the indispensability of technology redefined the rules. Spurred by these developments, MICA made the transition from communications to communications management and is now the premier institution in this field in India and perhaps, in the Asia Pacific region.

Many ambitious young men and women have taken MICA’s PGDM (Communications) to enviable positions in the business of communications management at destinations like L’Oreal, Leo Burnnet, Procter & Gamble, Ogilvy & Mather, CitiFinancial, Mindshare, NDTV, The Times of India, HLL, AC Nielsen ORG Marg, IBM, Star TV, CavinKare, Hutch and many more.

MICA offers students concentrations in Brand Management, Account Planning and Management, Marketing Research, Media Management and the emerging disciplines of Public Relations, and Broadcasting, Design and Retail Communications.

MICA has always been in the vanguard of management education trends in India. By being attuned to the country’s business context, MICA has provided industry with informed and efficient professionals with the ability and the desire to be innovative leaders. The PGDM (Communications) embeds in them a sense of values that encompass not only work ethics, but also a commitment to and a passion for marketing and communications as a discipline, especially in commercial organizations. The programme also helps them develop the mental discipline to blend concepts and ideas with strategic planning and action creatively and innovatively.

International collaborations and exchange programmes with Institutes in countries like the UK, USA, France, Singapore, Philippines and Vietnam present opportunities for international marketing.

It is MICA’s vision ‘to be the pre-eminent communications management school.’ At MICA, we nurture tomorrow’s leaders.