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Design and design-thinking are essential strategic tools in today’s world of corporate excellence. Design cannot be interpreted as a mere tool for giving form to an object or giving stylistic solutions to everyday products and communication devices. The design problem solving process has become an integral part of business thinking and practice.

Design management is an exciting interdisciplinary subject. The subject interconnects design and communications management theory that is grounded in ethnography, culture studies, economics, law and technology.

The course enables the students to acquire the academic knowledge and skills (are) required to strategically manage the design vision, process and communications for the business of the future.

The course responds to the increasing industry demand for appropriately educated design management specialists who can effectively apply their professional knowledge and skills in sustaining the organization’s strategic and economic leadership within the marketplace.

Course Rationale

The main focus of the design management course is to provide the students with the context and knowledge necessary to successfully fulfill their role at a management or consultant level within an organization.

The knowledge gained throughout this course enables the students to support, promote and improve the use of design in business, enabling them to make a valuable contribution to their companies and to the economy.

The course considers that design management is a powerful instrument of business, encompassing not only the design process but also a well-considered balance of strategic vision, managerial functions and brand communication policy. Discourse on cultural, organizational, global, ethical, technological and environmental issues informs the content of the course.

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