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Academic Programmes >> PG Certificate Programmes >> VMCC

Visual Merchandising and Creative Communications

 


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Professional Programme in VMCC offers a programme that blends the business and psychology of retail marketing principles with technical skills in building props, signages, visual presentation, and design techniques. The objective of the programme is to prepare retailing graduates adept at multiple skills who can fit into roles in visual merchandising or design department of a retail organization. Participants learn to design and draft displays, build necessary props and accessories, and carry the project through completion through hands-on experience.


PEDAGOGY

This programme incorporates lectures, discussions, case studies, interactive sessions, workshops, live projects, creative presentations and assignments. A variety of learning tools ranging from lectures and interactive sessions to multimedia presentations, computer simulations and internet explorations will be used for effective pedagogy.

 
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