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Professional Programme in
VMCC offers a programme that blends the business
and psychology of retail marketing principles
with technical skills in building props, signages,
visual presentation, and design techniques.
The objective of the programme is to prepare
retailing graduates adept at multiple skills
who can fit into roles in visual merchandising
or design department of a retail organization.
Participants learn to design and draft displays,
build necessary props and accessories, and
carry the project through completion through
hands-on experience.
PEDAGOGY
This programme incorporates
lectures, discussions, case studies, interactive
sessions, workshops, live projects, creative
presentations and assignments. A variety of
learning tools ranging from lectures and interactive
sessions to multimedia presentations, computer
simulations and internet explorations will
be used for effective pedagogy.
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