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Internship

The course includes a one-month internship based on the theoretical learning in the classroom. The internship would provide the insights on the various aspects of retail with the main focus being Visual Merchandising. The internship helps the students to integrate theory with practical work through the interface with the industry. It also exposes the students to the dynamics of the real world as well as giving potential recruiters a preview of the quality of workforce to be expected from MICA.

The result is the application of theory to practice, classroom learning to market understanding and thought to performance. It provides ample opportunity for the participants to add, innovate and challenge ideas and techniques imbibed in the academic learning. Further, it helps them develop a practical understanding of their areas of interest and opt for a career matching their skills and profile.

Final project

The final project incorporates the results of an investigation in the area of specialization. It enables students to apply the concepts, techniques and tools learnt during the programme to a real life situation. The students are expected to research and understand a real life visual merchandising situation and come up with a solution in the form of an innovative design and an implementation strategy. This project shall preferably be undertaken within a live industry environment.