MICA
announces next batch of the “Executive
Post Graduate Diploma in Management (Communications)”
for talented managers with domain specific
experience.
MICA, India’s premier
Communications Management school has been
on the forefront of academic innovation
and excellence in the areas of Communications
Management since 1991. MICA now announces
a new batch of the specially designed
programme for talented managers with domain
specific experience. The new Executive
Post Graduate Programme in Communications
Management (PGPCMX) is designed uniquely
to suit the requirement of the industry
which needs qualified professionals at
senior level. The programme is unique
in its approach and focuses on exciting
and upcoming business sectors in communications
driven industries.
The PGPCMX is a 15 months,
full-time, residential programme approved
by AICTE. The PGPCMX leads to the award
of the Executive Post Graduate Diploma
in Management (Communications).
Rationale
Positioning and
Philosophy
Programme Details
Programme Architecture
Global Immersion
Industry Internship
Dissertation
Evaluation
Programme Fee
Faculty
Your Career
Rationale
The objective of the
programme is to develop talented managers
ready to bring innovative thinking in
the organizations at the senior management
roles. In devising this programme, MICA
has responded to the expressed need of
various industry sectors for thought leaders
in Communications Management. The course
is designed for participants to gain management
perspectives through a unique pedagogy
of experiential learning and stimulating
peer interaction. The programme offers
a unique opportunity to learn and exchange
ideas with distinguished faculty and industry
practitioners.
Focus on specific role
and domain that a participant is interested
in pursuing is the unique aspect of this
programme. The customized approach thus
ensures:
A) A specific role woven
around a defined context and domain focus.
B) A blend of theory and practice through
an integrated teaching-learning process.
C) Addressing new and
upcoming domain areas of communications
driven businesses in Media, Marketing
Communications, Retail, Entertainment,
and Design Communications etc.
D) Taking up leadership
roles with an innovative mindset with
a Communications Management perspective.
Positioning
and Philosophy
The course caters to
specific industry requirements as it combines
focused domain expertise with a communications
management perspective. The programme
will have a unique model of combining
industry internships and projects with
a comprehensive dissertation which gives
participants a holistic approach towards
contemporary business environment.
The PGPCMX is best suited
for talented professionals to add value
to their careers in a short time. The
programme is rigorous, intense and will
encourage learning beyond classroom discussions
and the focused process will prepare participants
to analyze situations quickly and apply
skills to real business situations.
Programme
Details
Duration and nature: 15 months,
full time, residential
• Includes intensive
and extensive industry interaction through
internships and projects.
• Includes option
for a short duration international study
tour.
• Option for additional
Dual Degree program with partner institutes
abroad.
Batch Profile
• All students (PGPCMX 2009-2010) have a Bachelor's degree
from a recognized University in India
or abroad as approved by the AICTE or
the Association of Indian Universities and a
minimum work experience
of seven years in relevant
industry sector after Graduation.
.
Programme
Architecture
The core programme
is designed for a blending of courses
to suit domain expertise and career focus
of participants:
The courses shall be distributed over
following modules for administrative convenience
and logical flow
| Foundation Module |
International Study
Tour |
| Management module |
Industry Internship/Projects |
| Communications module |
Dissertation |
| Core module |
Workshops and other activities |
| Leadership Module |
|
For further information and clarifications
mail to hemant@micamail.in
or write in to Chairperson – PGPCMX,
MICA, Shela, Ahmedabad 380058
International Study Tour
A short duration International
Study Tour would be offered as an optional
component of this course. Participants
will study at any of our international
partner institutions. Adequate industry
interactions and cross cultural exchanges
are built in the module.
MICA has International
collaborations with following Universities:
• Florida State University, USA,
• University of Texas-Pan American,
USA,
• University of Central England,
Birmingham, UK,
• Southern Illinois University,
Carbondale, USA,
• London College of Communication,
University of Arts, UK,
• Anglia Ruskin University, Cambridge,
UK,
• University of East London, UK,
• Southampton Solent University,
UK,
• ESCEM, School of Business and
Management, France,
• Nanyang Technological University,
School of Communications, Singapore,
• University of Asia and the Pacific,
Manila, Philippines,
• University of Regina, Canada,
• Pforzheim University, Germany,
• Budapest Business School, Hungary,
• Universidad ESAN, Peru,
• University of Florida, USA,
• Reuters Foundation of South Colonnade,
UK,
• Chartered Institute of Marketing,
UK,
• Griffith University, Queensland,
Australia.
MICA is also a Fulbright
Affiliate Institute as well as an approved
and accredited partner of the Chartered
Institute of Marketing, UK. These collaborations
focus on faculty and student exchange
and joint research.
Industry
Internship and projects
Extended industry internships
are specially designed to give participants
a hands on exposure to the relevant domain
areas and will keep them abreast about
latest happenings in the corporate world.
They will be assigned special mentors
and in the end they will do a comprehensive
project with that particular company.
Domain specific industry projects shall
be offered to substantiate industry exposure.
Dissertation
Comprehensive research
based dissertation is compulsory at the
end of the programme. The dissertation
involves a dual approach in terms of Academic
Knowledge Gap based research and incorporating
the outcomes in the Industry Application
of Theories of communications management.
Evaluation
MICA follows a continuous
evaluation system. Apart from mid-term
and end-term written tests, students are
evaluated through quizzes, assignments
and class participation. Some courses
require term papers and projects.
Programme
Fees
Tuition Fee: Rupees Five Lac
International Study Tour: Rupees Two
Lac Fifty Thousand
*Other Costs: Rupees Two Lac Fifty Thousand
Dual Degree Program: Rupees Three Lacs
(Approximate)
*It includes:
- Boarding
- Food
- Internet
- Study Material
- Miscellaneous
Students of the PGPCMX program shall have
an option to undertake the following International
academic opportunities.
For more details please write
to:
Chairperson (PGPCMX)
MICA, Shela,
Ahmedabad - 380 058,
Gujarat, India
Tel: +91 2717 308250,
Fax: +91 2717 308349
Email: pgpcmx@micamail.in
www.mica-india.net
Faculty
The programme will be
anchored by highly experienced MICA faculty
and delivered by Visiting Faculty from
academia and industry, both from India
and abroad. The faculty at MICA has vast
academic and professional experience in
areas like communications, mass media,
media management, advertising, marketing,
marketing research, brand management,
international business, culture, consumer
behavior, retailing, and entrepreneurship.
CORE FACULTY
at MICA
Adjunct
Faculty
Faculty |
Area
of Interest |
| Amar Gargesh |
Trans-creativity |
| Pradeep Krishnatray |
Marketing Research |
| Sridhar Chari |
Financial Management |
Visiting
Faculty - Domestic
Name |
Designation |
Name
of the Company / Institute |
| Basant Rathore |
Vice President, Strategic &
Brand Development |
Jagran Prakashan Ltd |
| Keyoor Purani, |
Asst. Professor |
IIM-K |
| Ravi Dixit |
Director [Research & Knowledge
Mgt.] |
Audience Measurement & Analytics
Ltd |
| R. V. Rajan, |
Chairman & MD, |
Anugrah Madison Advertising |
| Santanu Chakrabarti, |
|
Star TV, Mumbai |
| Tarun Tripathi, |
Marketing Head |
Yash Raj Films, Mumbai |
| V.N. Bhattacharya |
Mgt. Consultant |
|
Visiting
Faculty - Overseas
Name
|
Designation |
Organisation
/ Institute |
Ashok Ullal |
Professor Emeritus |
School of international Business,
Reutlingen University, Germany |
Daniel Perrin |
Professor |
Institute of Applied Media, Switzerland |
| David Griffiths |
|
Project Management Consultancy,
UK |
George Mclemore |
Professor |
The University of Texas- Pan American,
USA |
Linda Corell |
Professor (Advertising) |
College of Journalism and Communications,
University of Florida. |
Robert Jones |
Professor |
Anglia Ruskin University |
Suraj Commuri |
Professor |
State University of New York, USA |
Key
Administrative Staff
Name |
Designation |
| Mr. KGK
Pillai |
Registrar |
| Mr. Mayank Bhatt |
Manager
Accounts |
| Mr. Sunjay
Chandwani |
Manager
Administration |
| Ms.
Harleen Bhatia |
Manager International Relations |
| Ms. Jyoti
Sudhir |
Manager
Communications |
| Mr.
Sethu Iyer |
Executive
Assistant to the Director |
Your
career
Participants are likely
to be absorbed in a wide array of industries
like media, marketing of products and
services, events & entertainment and
design,. MICA has an uninterrupted 100%
placement record for all its courses.
The following companies have participated/shown
interest in our placement process for
various post graduate programmes.
| New Recruiters |
Other Recruiters |
| Absolut Data |
Future Group |
| BIG FM |
Reliance Infocomm |
| Disney Entertainment |
Sony Erickson |
| eClerx |
E&Y |
| Essar |
Technopak Advisors |
| Godrej |
TATA-Infinity Retail |
| HCL |
Woolworths |
| HDFC Bank |
Arvind Brands |
| Hindustan Times |
Adlabs films |
| J. L. Morison (India) Ltd. |
STAR TV |
| Motorola |
ZEE TV |
| OOH Media |
TOI |
| Radio City |
Business Standard |
| Raymonds |
India Today |
| Reliance Capital |
Indian Express |
| Standard Chartered |
Dainik Jagran |
| SET India |
The Hindu |
| Synaps |
|
| Taj Hotels |
|
| Technopak |
|
| Times of India |
|
| Titan |
|
| Viacom 18 |
|
| Virgin Mobile |
|
| Vodafone |
|
| Wizcraft |
|
| Zoom TV |
|
