MICA now offers the “Executive Post Graduate Diploma in Management (Communications)” for young aspirants with work experience.

MICA, India’s premier Communications Management school has been on the forefront of academic innovation and excellence in the areas of Communications Management since 1991. MICA is now launching the new flagship programme for participants with work experience. The new Executive Post Graduate Programme in Communications Management (PGPCMX) is designed uniquely to suit the requirement of the industry which needs qualified professionals at middle and senior level. The programme is unique in its approach and focuses on exciting and upcoming industry sectors like Retail, Design, Media, Events and Entertainment.

The PGPCMX is a 15 months, full-time, residential programme approved by AICTE. The PGPCMX leads to the award of the Executive Post Graduate Diploma in Management (Communications)

Rationale
Positioning and Philosophy
Programme Details
Programme Architecture
Curriculum Structure
Global Immersion
Industry Internship
Dissertation
Evaluation
Programme Fee
Faculty
Your Career

Rationale:

The objective of the programme is to create talented managers ready to bring in innovative thinking in the organizations at the middle management roles. In devising this programme, MICA has responded to the expressed need of the various industry sectors for thought leaders in middle level management. The course is so designed that the participants will gain management perspectives through a unique pedagogy of experiential learning and stimulating peer interaction. The programme offers a unique opportunity to learn and exchange of ideas with a distinguished faculty and industry practitioners.

Focus on the specific role and domain that a participant is interested in pursuing is the unique aspect of this programme. The customized approach thus ensures:

a) A specific role woven around a defined context and domain focus

b) A blend of theory and practice through an integrated teaching-learning process

c) Addressing new and upcoming domain areas of Retail, Design, Media, Events & Entertainment.

Positioning and Philosophy

The course caters to specific industry requirements as it combines focused domain expertise with a communications management perspective. The programme will have a unique model of combining industry internships with a comprehensive dissertation which gives the participant a holistic approach towards contemporary business environment.

The PGPCMX is best suited for working professionals to add value to their careers in a short time. The programme is rigorous, intense and will encourage learning beyond classroom discussions and the focused process will prepare participants to analyze situations quickly and apply skills to real business situations.

Programme Details:

Duration and nature: 15 months, full time, residential

• 12 months campus component including the Global Immersion Module

• 3 months Industry Internship

Eligibility

• Bachelor's degree of a minimum of three years in any discipline from a recognized University in India or abroad.

• Work experience of a minimum of three years after Graduation. Work experience of up to five years will be preferred.

• GMAT/ CAT/ XAT Score not earlier than 2006.


Admissions Process

• Click here to download Application form

• Click here to view the Newspaper advertisement

• Filled in forms should be sent with all the requisite enclosures to the Chairperson (PGPCMX), MICA, Shela, Ahmedabad 380058 .

• Please enclose the scoresheet and a Demand draft for Rs. 1500/- favouring 'MICA’ and payable at Ahmedabad.

Selected candidates will be required to take the MICA admission test (MICAT), group Exercise (GE) and personal interview (PI) GMAT/CAT/XAT score of 2006/07.

Programme Architecture

The core programme will have the following segments:

• Foundation module

• Communications module

• Management module

• Specialization modules (Retail/Media, Events & Entertainment/Design)

• Customization Modules (Retail/Media, Events & Entertainment/Design)

• Leadership Module

• Industry Internship

• Dissertation

• Global Immersion/ Domestic and International Yatra

• Workshops and other activities

Curriculum Structure:

Foundation Module

• Quantitative Techniques

• Managerial Economics

• Financial Accounting and Cost Management

• Research Methodology

• Strategic Marketing

Communications Module

• Language Culture and Communications

• Communications Theory

• Semiotics

• Business Communications & Negotiations

Management Module

• Financial Management

• Organizational Behaviour

• Consumer Behaviour

• Integrated Marketing Communications

• Strategic Brand Management

• Marketing Research: Applications


Leadership Module

• Customer Relationship Management (CRM)

• Business Strategy

• Innovation and Creative Thinking

• Entrepreneurship

• Business Leadership

Specializations Module (Electives): Retail/Events &Entertainment/Media/Design

Retail Management


• Retail Strategy and Formats

• Location Strategy & Mall Management

• Store Operations/Shop Floor Management

• Franchising

• Retail Communications & Visual Merchandising

• Store Layout and Design

• Retail Buying and Merchandising Management

• Category Management

• Supply Chain Management

• IT in Retailing

Design Management


• Elements of Design

• Industrial Design

• Commercial Design

• Contemporary Design Practices

• Design Methods

• Design Futures

• Design Communications/Branding

Media Management


• Introduction to Media Industry

• Media Planning and Buying

• Media Research

• Information Technology and New Media

• Station Channel Management

• Media Business: Cost function, Revenue function

• Media Marketing and Media as Brands

• Media Ethics , Law and Policy

Events & Entertainment Management


• Online Gaming

• Casino Management

• Sports Marketing

• Celebrity Marketing

• Licensing and Legal issues

• Public Relations

• Corporate Reputation Management

• Promotions Marketing and Strategy

• Event Management

• Entertainment Project Management

Global Immersion

A one month global immersion programme would be a compulsory component of this course. Participants will study at any of our international partner institutions.

MICA has International collaborations with following Universities:

Florida State University, USA,

University of Texas–Pan American, USA,

University of Central England, Birmingham, UK,

London College of Communication, UK,

Anglia Ruskin University, UK,

University of East London, UK,

Southampton Business School, UK

University of Westminster, UK,

ESCEM, School of Business and Management, France

Nanyang Technological University, School of Communications, Singapore,

Vietnam Marcom, HCM City, Vietnam,

University of Asia and the Pacific, Manila, Philippines

University of Regina, Canada,

Universidad ESAN, Peru, and

Griffith University, Queensland, Australia

MICA is also a Fulbright Affiliate Institute as well as an approved and accredited partner of the Chartered Institute of Marketing, UK. These collaborations focus on faculty and student exchange and joint research.

Industry Internship:

Three month industry internships are specially designed to give participants a hands on exposure to the relevant domain areas and will keep them abreast about latest happenings in the corporate world. They will be assigned special mentors and in the end they will do a comprehensive project with that particular company.

Dissertation:

Comprehensive research based dissertation is compulsory at the end of the programme.

Evaluation

MICA follows a continuous evaluation system. Apart from mid-term and end-term written tests, students are evaluated through quizzes, assignments and class participation. Some courses require term papers and projects.

Programme Fees:

Tuition Fee: Rupees Four Lac

Global Immersion: Rupees One Lac Fifty Thousand

Other Costs: Rupees Two Lac

It includes:

- Boarding
- Food
- Internet
- Study Material
- Miscellaneous

Important Dates

• Form Availability- 25h January, 2008 to 25th Feb, 2008

• Last date for Form Submission- 3rd March, 2008

• Date for MICAT, GE and PI- 15th and 16th March, 2008

• Final Shortlist- 18th March, 2008

• Programme Commence- 24th March, 2008

For more details please write to:

Prof. Hemant Trivedi
Chairperson (PGPCMX)
MICA, Shela,
Ahmedabad - 380 058,
Gujarat, India
Tel: +91 2717 308250,
Fax: +91 2717 308349
Email: pgpcmx@mica.ac.in
www.mica-india.net

Faculty:

The programme will be anchored by highly experienced MICA faculty and delivered by Visiting Faculty from academia and industry, both from India and abroad. The faculty at MICA has vast academic and professional experience in areas like communications, mass media, media management, advertising, marketing, arketing research, brand management, international business, culture, consumer behaviour, retailing, and entrepreneurship.

CORE FACULTY for the Programme

Atul Tandan
PGDBA (IIM, Ahmedabad),
B.Tech, (IIT Bombay)
Director

Rajneesh Krishna
Ph.D., M.A Senior Professor
Marketing Research

Gautam Raj Jain
Ph.D., M.Com.
Senior Professor
Organizational Behaviour

Chandan Chatterjee
PGDBM (IIM, Bangalore)
Professor
Marketing

Hemant Trivedi
Ph.D, MBA
Professor
Retail Management

Subhash Tendle
GD (Applied Arts)
Associate Professor
Advertising

Rita Kothari
PhD, M. Phil
Associate Professor
Language Culture and Communications

Veena Vani
PhD
Professor

A.F. Mathew
M.A.
Assistant Professor
Social and Developmental
Communications

Mini Mathur
Ph. D, MBA
Assistant Professor
Retail Management

Falguni Vasavada-Oza
MBA, M.Com
Adjunct Professor,
Marketing

Dwarika Prasad Uniyal
MBA, B. Sc
Assistant Professor
Retail Management

VISITING FACULTY

INTERNATIONAL

Linda Correll
University of South Carolina, USA

David Griffiths
Design Council, UK

Ashok Ullal
Reutlingen University, Germany

Ashok Ranchhod
Southampton Business School. UK

Suraj Commuri
State University of New York, USA

Murali Mantrala
University of Missouri, USA

Mike Da Silva
MDSA Promotion Marketing
Australia

Tony Kent
London College of Communications, UK

INDIAN

Alok Desai
Entrepreneur

Amar Gargesh
Consultant

Atul Phadnis
Chief Evangelist, Media e2e

Rajan Nair
Creative Consultant

V N Bhattacharya
Consultant

S Chari
Consultant

Archana Dholakia
Professor

Ravi Dixit
a-MAP

 

Your career:

Participants are likely to be absorbed in a wide array of industries like retail, design, media, events & entertainment. MICA has an uninterrupted 100% placement record for all its courses. The following companies have participated/shown interest in our placement process.

Retail Management

AV Birla Group

Reliance Retail

Bin Heindi (Dubai)

Paris Gallery (Dubai)

Pyramid Retail

Hypercity Retail

Future Group

Reliance Infocomm

Sony Erickson

Mont Blanc

Swarovski

E&Y

Technopak Advisors

Jones La Salle

TATA-Infinity Retail

Woolworths

Titan

Madura Garments,

Arvind Brands

Design Management

Idiom Design and Consulting

TATA Motors Ltd.

Vyas Gianetti Creative Pvt. Ltd

Ray+Keshavan

JWT

Alia Group

Pantaloon Retail


Media, Events and Entertainment

Aaj Tak

ABP

Adlabs films

BIG FM

Channel V

CNBC

CNN IBN

Disney

HT Media

ENIL (Radio Mirchi)

NDTV

SET

STAR TV

ZEE TV,

ZOOM

TOI

Business Standard

India Today

Indian Express

Dainik Jagran

The Hindu

Wiz craft