Programme | Pedagogy | Curriculum| Programme Details

THE CERTIFICATE PROGRAMME

MICA has designed an intensive 12-month Certificate Program in Advertising and Communications, customized to meet the needs of working executives of the Middle-East region. The program has been designed and developed to enable working executives to acquire knowledge and specialized skill sets in the areas of Advertising, Media, Branding, and Market Research to help the reach the next level.

OBJECTIVES AND CONTENT

Most executives in the region have learnt communications management on the job. The program will enable executives with work experience to return to the class room, acquire knowledge of the different principles and frameworks which form the foundation of the communications industry, draw upon their practical experience and develop a broad-based foundation for managing their businesses.

The delivery of the program is engineered to cross fertilize learning by bringing together participants from varied backgrounds, levels of experience and functional areas of the communications industry through intensive and practical curriculum taught by academics and experienced industry professionals.

The program will cover the following areas –

Communications, Marketing, Brand Management, Advertising, Media Planning, Marketing Research, Account and Campaign Planning, Semiotics, Mass Media, Broadcast Management, Public Relations, Sales Promotions and Event Management etc.

FOR WHOM?

The program is designed for mid-career professionals seeking to revitalize their careers.