Programme | Pedagogy | Curriculum| Programme Details

Mudra Institute of Communications Ahmedabad (MICA) is the premier Communications Management institute in India whose alumni are working in senior capacities in multinational organizations globally.

Since 1991, MICA has been wholly dedicated to meeting the needs of the integrated marketing communications industry, complementing the role that management education plays in modernizing and professionalizing communications-driven businesses. Alumni of the institute are present globally in the marketing, marketing research, advertising and media sectors, and emerging communications-driven businesses such as broadcasting, retail and design communication, and public relations and event and entertainment management.

The single, most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of business, specifically of those organizations that are communications-driven in realizing their business strategy and effectiveness. Thus ‘Brand MICA’ assures the delivery of current, reliable and cost-effective communications management skills.

Lately Dubai has fast emerged as the global business hub for Middle East region, manifested in the two clusters of Media and Internet City industry cluster for internet, media and communications industry, and the International Media Production Zone for media production companies in the graphic arts, publishing and packaging businesses. The specialty programs of MICA in Media and Communication Management is now being offered in Dubai to fulfill the needs of scores of professionals in the industry here in Dubai.