CERTIFICATE PROGRAMME ON FUNDRAISING AND COMMUNICATION

9th April-23 rd April 2008

JOINTLY ORGANISED BY:

THE RESOURCE ALLIANCE, UK & MUDRA INSTITUTE OF COMMUNICATIONS, AHMEDABAD

Supported by the Ford Foundation

For whom

This programme serves professionals associated with non-profit organisations and other persons wanting to build careers in resource mobilisation/fundraising. They should at least have:

• A graduate degree in any discipline
• Experience with the non-for-profit sector
• Prior Experience in resource mobilisation is preferred but not essential.
• Good communication skills with reasonable proficiency in reading and writing English

Why

India is an emerging economy with a vibrant corporate sector and a growing middle class with increasing amounts of disposable income. Therefore, there is an increasing need to capitalize on locally available resources.

However, non-profit organisations in India are still facing a number of challenges in raising resources and are still heavily dependent on international funds for sustainability. Existing traditions of philanthropy are towards religious institutions, disaster relief and through personal networks. As a result, relatively few non-profits are able to venture into the field of local fundraising and developing the capacity of civil society organisations to engage their local publics, diversify and sustain their sources of funding.

Mudra Institute of Communications, Ahmedabad ( MICA) and The Resource Alliance believe in the need to continually invest in the development of individuals within non-profit organisations to help create competently managed development organizations that will form the backbone of a sustainable civil society.

How

By offering not for profit organisations, a 15-day Certificate programme on Fundraising and Communication, and sharpening their skill to help them mobilise diverse range of financial and non-financial resources for their organisation. They will be able to identify a range of potential such sources appropriate to their context and devise an effective resource mobilisation strategy for the organisation that is consistent with the values of the community and sector of which they are a part. By the end of the 15-day Certificate Programme the participants will be able to:

• Understand the major trends in the legal issues and social/political
environment in which they operate
• Critically analyse the strengths and weaknesses of the organisation’s
existing resource base
• Formulate a simple plan on how to diversify the resource base
• Identify main funding sources and appropriate techniques to secure them
• Understand why communication is a prerequisite to fundraising
• Set-up effective systems for reporting and communicating with donors

A SIX-MODULE STRUCTURE OF THE PROGRAMME

1. Fundamentals Of Resource Mobilisation: Principles of Resource Mobilisation, Fund raising cycle,
Ethics, Accountability and Transparency.

2. Environmental Context: Overview of the development sector, relations between sectors, history
and character of the civil society, policy environment, and enterprise set up.

3. Strategy Development: Situation Analysis and Strategy Development, Case statements,
Approaches to planning, SWOT analysis, External analysis (PEST), and Financial Planning,
Expenditure reporting, Diversification of funding, Reserve funds, Endowments, & Risk Management.

4. Program Development: Program Development, donor relations & research, database building
and maintenance, understanding donor motivations, Raising from corporates, Building strategic
partnerships, Communication Techniques & Strategies, Written communication, Creating a media database and Advocacy and campaigning.

5. Organisational Planning & Budgets: Role of staff and board in resource mobilisation, Attracting, recruiting and retaining volunteers, establishing a volunteer policy, organisational accountability, organisational planning and budgets.

6. Monitoring & Evaluation: Translating Strategy into operational plans, managing the implementation of a plan and strategy, performance indicators-financial and non financial

The Course shall be transacted through class-room teaching, presentations, group work, and case studies by leading trainers in resource mobilisation and experts in the field.

Programme Resource persons:

MICA faculty will anchor the programme; industry experts from Not for Profit Sectors as well as Fund Raising organizations will provide critical inputs. Experts from Resource Alliance, UK and UN Agencies will deliver special lectures.

Programme Fee

The Programme is residential in nature and will be conducted at MICA’s beautiful campus in the outskirts of Ahmedabad. The total fee for the 15 day Certificate Programme is Rs. 15,000/- (Rupees Fifteen Thousand Only), which is inclusive of registration, training, study material, assessment as well as boarding and lodging. Candidates are expected to be regular in terms of attendance and course work assigned from time to time. Payments to be made by cash or demand draft drawn in favour of Mudra Institute of Communications, Ahmedabad (MICA), payable at Ahmedabad.

The organisers:

Mudra Institute of Communications, Ahmedabad (MICA)

Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution. MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry. More information about MICA is available on www.mica-india.net

The Resource Alliance, UK

The Resource Alliance is a UK registered charity whose mission is to build the fundraising capabilities of the non-profit sector worldwide. Resource Alliance has been working in India for 15 years, in partnership with national organisations, to help develop sustainable resource mobilisation practices to support the work of the voluntary sector. For more information about The Resource Alliance please visit www.resource-alliance.org

For further information/clarification, please contact:

Dr. Arbind Sinha or Prof. Dwarika P. Uniyal,
- Mudra Institute of Communications, Ahmedabad; Shela, Ahmedabad -380058
Email: arbind@mica.ac.in; Tel: 02717-237946 or dwarika@mica.ac.in; Tel: 02717-237946

Ms. Rati Misra,
Resource Alliance B4/143, Safdarjung Enclave, New Delhi -110 029
Email:rati@resource-alliance.org; Tel: 011-41354766

Filled in applications to be sent to MICA, latest by 15th March 2008.

Click here to download the application form