Program Description

Media in India is going through major and fast changes. New Magazines, Newspapers with more editions, the arrival of FM radio on the broadcasting landscape and Television channels increasingly catering to niche audiences have all made the battle for attracting more readers more intense and fierce. The Media has to continually enhance its brand image, win subscriber loyalty and at the same time ensure maximum and expansive reach for its clients. The modern challenges to media demand novel skills, latest knowledge and a new mindset. This programme aims at preparing professionals to use the media strategically and thereby meet business objectives and targets. This is a comprehensive programme designed to blend theory and practice in the profession. The programme provides an intense educational experience that inculcates skills to develop lateral solutions for media management challenges.

Program Objectives

The broad objectives of the programme can be summarized as under:

* To build participants’ understanding of media planning, media buying and media marketing processes in the current Indian business scenario
* To illustrate application of scientific tools and techniques to improve media buying and selling functions, and
* To sensitize participants to key contemporary practices in media planning and media marketing

Program Benefits

Since the inception of the institute Media and Media Management have been the forte of MICA. This programme, aimed as an extension of MICA’s commitment to the industry, would be of immense benefit to young practicing professionals from the industry in their career growth plans and also to young graduated aspiring to join any of the industry sectors.

Course Content

Programme Contents

Campus component

There will be a five-day campus workshop on media software at MICA. The workshop will be residential in nature and charged on actuals. It includes accommodation, food expenses and local travel.

Program Methodology

The session will be delivered on Hughes DirecWay Global Education interactive onsite learning platform. The areas of emphasis of the institute are:

- Balanced development of both technical and conceptual skills

- Team effort
- Case studies

- Future trends
- Practical Skills

- Consumer Focus

The pedagogy followed for the EDPMM will be a judicious blend of lectures, theme presentations and case studies. The level of interaction witnessed on the Hughes DiRECWAY Global Education Interactive Onsite Learning platform has been quite exceptional thereby indicating the effectiveness of this technology to enhance peer-to-peer learning, considered to be the core feature of any conventional class room based learning program. In order to make the learning very effective, frequent on - line quizzes and tutorial sessions will form part of the instruction.

Eligibility

Graduation. Even final year students can apply provided they submit their final year mark sheets by July 2006.

Selection Criteria

By Application Form details; Marks obtained in Grad; Quality of SOP.