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Most sessions will be
interactive using plenty of examples and
exercises, case studies, classroom discussion,
group exercises and presentations to create
an atmosphere of learning by doing. The
periodic assignments will allow the participants
to develop skills required for the complete
process of ideas generation and elaboration
from doodles to full-blown multimedia
campaigns.
COURSE RATIONALE
Finding talented young people in the creative
department is perhaps not very difficult.
The difficulty lies in finding talented
people who have honed their skills and
are ready to deliver the goods from Day
One. That is why most advertising agencies
recruit trainees and have to train them.
This has special relevance to the creative
dimension of the advertising world, particularly
copywriting.
CCC creates ‘ideators’ who
can also execute the ideas independently
in any of the following streams: Copywriting,
Art Direction, TV Commercials or Digital
Design. Students are trained in the relevance
of the communications brief even if it
means redefining the problems, as the
first step towards finding solutions.
CCC takes students through a basic course
in creative communications, moulding them
to be professionally productive from Day
1. The exposure, training and honing by
industry experts and highly qualified
academicians ensures a consistently high
level of creative performance.
Today’s (and tomorrow’s) creative
communications professionals have to tackle
a wide range of topics, functions and
people that demands quick learning, versatility
and convertibility all qualities that
are developed in the program.
CCC is a program that nurtures creative
flair and transforms it into a professionally
ready skill.
Just what the industry needs and would
welcome.
Crafting Creative Communication
Module A – Crafting Creative Copywriting
Module B – Crafting Creative Art
Direction
Module C – Crafting Creative TV
& Radio Commercials
Module D – Crafting Creative Digital
Design
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