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The critical and most important selling tool for a beginner seeking a career in Creative Communications is the ‘Portfolio’. Therefore, the programme has been specifically designed to ensure that each participant builds his/ her unique portfolio. The assignments and other exercises will enable the participant to include a complete campaign as the centerpiece of his/her portfolio in addition to various smaller projects.

Participants of this programme can look forward to careers in creative departments of advertising agencies, corporate, media and production houses. They may also find opportunities to become freelance communication professionals.

MICA will provide information, advice and counseling on career opportunities. Graduates of the previous programmes are working with leading advertising agencies, portals and organizations like JWT, Enterprise Nexus, Lowe, FCB Ulka, Bates, Mudra, Ambience Publicis, Interact Vision, Madison Advertising, Triton Communications, Xebec Advertising Wizcraft, etc.