CRAFTING CREATIVE COMMUNICATIONS (CCC)

With every new batch of Crafting Creative Communications (CCC) programme at Mudra Institute of Communications, Ahmedabad (MICA), we hand-pick a bunch of boat-rockers, mavericks, wranglers and disrupters-of-the-status-quo and put them through a creative commando boot camp. Then we release them on an unsuspecting world as Copywriters, Art Directors and Television commercial makers.

Students of MICA's CCC programme have bagged nominations and awards at the IBDA Award for Creative Excellence, Dubai. They are working in global media companies, advertising agencies and production houses many aspirants would give an arm and a leg to get into. They have bagged nominations and prizes at the Ibda'a Awards for Creative Excellence, Dubai.

As you go through the creative work presented here, be prepared for discomfort: it may shake you up and disrupt your daily routines. After all, they are expressions by bright youngsters who have realized that their backbone can be used not just to stand upright but to whip up courage to think and express themselves differently, too.

MODULES
ELIGIBILITY
THE PROGRAMME
FACULTY
PEDAGOGY
CAREER OPPORTUNITIES
ACHIEVEMENTS
HOW TO APPLY
LIFE AT MICA

MODULES

Elective modules (to be chosen from A or B):

A: Crafting Creative Copywriting
B: Crafting Creative Art Direction

Common and compulsory modules to all:

C: Crafting Creative Television and Radio Commercials
D: Crafting Creative Digital Design

ELIGIBILITY

This course does not require participants to have passed CAT (Common Admission Test). However, a Bachelor's degree or an equivalent qualification in any discipline recognized by the Association of Indian Universities is requisite. For participants in the Crafting Creative Art Direction (Module B), an equivalent diploma/degree in Fine Arts or Applied Arts is mandatory.

Overall, we are looking for participants who are intellectually curious and imaginative, have diverse interests and a sense of humour. A flair for writing and the ability to visualize will be seen as a major advantage. They should be knowledgeable about advertising, possess lateral thinking prowess, and above all show strength of character.

THE PROGRAMME

The programme leads to a certificate in Crafting Creative Communications with specialization in Crafting Copywriting or Art Direction, depending on the module chosen by the student. The main objective of this programme is to develop students into high caliber professionals for creative careers in Marketing Communications. The programme specifically attempts the following:

• To equip participants with conceptual, behavioral and technical skills.
• To offer hands-on experience to become effective communication professionals.
• To impart a sense of values that encompasses not only professional work ethics but also a commitment to and passion for creative communications.
• To discipline creative instincts and to encourage the use of imagination in diverse fields.
• To work towards achieving the stated objectives and deadline.

FACULTY

MICA FACULTY	VISITING FACULTY
Atul Tandan, Director, MICA	Linda Correll, Professor, Advertising, Southern Illinois University, Carbondale, USA
Subhash Tendle, Head - CCC. (Former Creative Director, FCB-Ulka)	Rajan Nair, Creative Director and Partner, Inspire Communications
Rajneesh Krishna, Marketing Research and Consumer Behaviour	Amar Gargesh, Creativity Trainer
A F Mathew, Culture & Communications	Subodh Poddar, Creative Director and CEO, Nebula Films FCB-Ulka
Hemant Trivedi, Retail management	Sumit Roy, Consultant, Brand Communications
Falguni Vasavada, Marketing	G. S.Shridhar, Creative Director, SSC&B Advertising Agency
Shubhra Gaur, OB & HR	Manish Baradia, Creative Director and Partner, Moving Pixels
	Amit Mehta, Creative Director, Imagine Communication
	Ashoke Agarrwal, Managing Partner, SEER
	Suraja Kishore, Associate Vice President[Planning], Lowe Lintas, Mumbai
	Uday Parkar, Creative Consultant, Mumbai
	P M Dalwadi, Photography
	Arshad Jhatam, CEO, Raytrace Creatiions
	Arnav Kumar, Film Maker
	Falguni Mathur, Creative Director
	Nikhil Raval, Management Consultant
	Manish Bhatt, Creative Director, Contract Advertising, Mumbai

And several other eminent practitioners from the industry.

PEDAGOGY

Most sessions will be interactive using diverse examples and exercises, case studies, classroom discussions, group exercises and presentations to create an atmosphere of learning by doing. Periodic assignments will allow the participants to develop skills required for the complete process of idea-generation and elaboration from doodles to full-blown multimedia campaigns. Although there are two modules to choose from (and two mandatory), there are common classes for both, which means every student is required to assimilate information from all four modules. There is no final examination; instead, every student has to prepare a portfolio of work done during the year and present it and the end of the course to jury members. The student will be graded based on his or her chosen module.

Apart from learning at the institute each student will be offered an opportunity to work as an intern with a leading ad agency, a design house or a production house.

CAREER OPPORTUNITIES

The programme has been specifically designed to ensure that each participant builds a unique portfolio. The assignments and other exercises will enable the participant to include a complete campaign as the centerpiece of his or her portfolio in addition to various smaller projects. Participants of this programme can look forward to careers in creative departments of advertising agencies, corporate, media and production houses.

MICA will provide information, advice and counseling on career opportunities. Students of previous programmes have acquired positions with leading advertising agencies, portals and organizations like O&M, JWT, Bates, Lowe, Leo Burnett, Draft-FCB-Ulka, Mudra Advertising, Ambience Publicis, Wizcraft etc.

ACHIEVEMENTS

Students of the CCC programme are high achievers and have won a variety of international awards. They won the Ibda'a Awards instituted by Dubai Media City in the advertising category for three years in a row in 2001, 2002 and 2003. Their prizes included glittering trophies and internships at renowned agencies like Saatchi & Saatchi and Lowe Worldwide.

In 2003 a student of the programme also won the Special Recognition Award for creative excellence from His Highness the Crown Prince of Dubai.

In year 2004 they also won 16 awards at the ADDY Awards, USA including Best of Show.

In 2004 students of the eighth batch of CCC bagged three nominations at the Ibda'a Awards. Students from this batch have also set new milestones. They were MICA's first international placements, and are currently pursuing exciting and challenging careers at major design studios and advertisement agencies in places like Dubai, Singapore and Bangkok.

Participants in forthcoming batches will have ample opportunities to involve themselves in similar competitions that attract entries from around the world.

HOW TO APPLY

The application form can be downloaded from here.

The completed form should be sent along with a crossed demand draft for Rs. 1750/- only in favour of Mudra Institute of Communications, Ahmedabad, payable at Ahmedabad. (We are in the process of taking this procedure online.) The same also can be obtained from the Programme Office, MICA. After receiving the completed Admission Form along with DD for Rs.1750/- admission Office will mail you the CCC Brochure with course contents.

SELECTION PROCESS

Completed application forms and demand draft for Rs. 1750/- only should reach MICA before the final date of receiving applications. The selection process is simple yet institutionalized. Every applicant is given the opportunity to take the written test.

The written test is conducted online and successful candidates will be shortlisted for a campus interview to be held at MICA. The final selection of candidates will be based on overall performance.

International students can appear for the interview at select universities in USA, UK, France, Singapore etc. with whom we have a M.O.U. A list of these colleges is available on our website: www.mica-india.net

COURSE COST

Tution Fees	Rs. 130,000
Boarding and Lodging	Rs. 48,000
Other academic and administrative costs (this includes study material, internet connectivity, medical and personal accident insurance, library fees, security deposit etc.)	Rs. 72,000
Total cost of the programme excluding personal expenses	Rs. 250,000

IMPORTANT DATES

Availability of Forms on website : from 1st June, 2009
Last date for Submission of Forms : 20th October, 2009
Date for written test : 1st November, 2009
Personal Interview : 14, 15th November, 2009
Final list of the candidates : 30th November, 2009
Last date for Submission of Fee : 15th December, 2009
Programme Commencement : January, 2010 (The date will be announced later)

For further details please visit our website or email us. Please send in your applications to:
Admissions Office
Mudra Institute of Communications Ahmedabad (MICA)
Shela, Ahmedabad 380 058
Phone: +91 2717 237946 - 51, 2717 308250
Fax: +91 2717 308349
Email: stendle(at)mica(dot)ac(dot)in or harshan(at)mica(dot)ac(dot)in
Website: www.mica-indi.net

LIFE AT MICA

MICA provides an atmosphere conducive to energetic minds looking for opportunities. This has spawned many on-campus ventures, like MICARE the retail store and the MICA Cricket League. For sports enthusiasts there is a tennis court, volleyball courts and a gym well-equipped with modern machines. Other activities include Trinetra, the MICA Film Club, Sankalp, theatre activities and more. The culture of MICA alone has endeared it to many an aspirant.

MICA prides itself on being more than an educational institute and provides ample opportunities for lateral growth and extra-curricular activities. These activities are entirely student-managed, right from conceptualization to execution, spanning functions like marketing, strategy and promotion. These activities help MICAns apply what they have studied in the classrooms, in practical, real-life situations, and they have a lot of fun in the bargain! On the whole, this makes for an interesting and wholesome learning experience.

MICA's walled campus is outside of the city area, in the rural village of Shela, a farming community. The institute has its own security gate and guards, and is completely safe and protected.