Student Life

Life @ MICA

What drives MICAns besides communications management? ...Baddy! No wait…its tt! (that’s badminton and table tennis for the uninitiated) Well the house remains divided. They are the passions that engulf and unite one and all. One can say that we lead a bit of double life at MICA. When Sankalp, our theatre group gets together, the whole campus reverberates with the vocal outpourings of aspiring actors. And not to forget the entire crew of music directors, costume designers, makeup artists, and of course the marketing and PR fraternity. And we don’t just stop at theatre; the continuum does shift towards the broader core of talent and culture.

At MICA, one is given every opportunity to showcase talent. Over the years MICAns have been able to evolve their own genre of music. A Pavarotti bass, a nasal Himesh, a soulful Atif Aslam, and Knopfler’s guitar – we have them all. And the outpourings come in two forms – Micavaani, the students managed community radio and the music band Unlike No Others. Can we forget the film buffs? Two kinds. There are those who rave about Indian accidents from Mithun, Govinda and Haashmi to the jholawalas who swear by Fellini and Bertolucci. Trinetra, the film club, offers regular entertainment on large screens with the popcorn et al. The web freaks chew up all the links on all search engines exploring everything from Greek mythology to crickinfo to Indiastat. “Medium is the message”-McLuhan revisited?

During the annual fest MICANVAS, the entire campus comes alive. Its life in the fast lane for three days and three nights as the best brains in the country compete at various events. To us MICA is beyond memory – its our lifeline. Those long walks down the Shela village road negotiating herds of cattle, tearing Kotler apart, analyzing ads, dancing in the rain at the first burst of monsoon, late night tea and maggi at chhota, the student canteen, pouring over brand management books and articles in library, overnight presentations…The walls have ears they say – in MICA they have life.