Future Directions

The way to go…..

The world is rapidly changing and disruptive changes in the world normally take place because of communications. Societies that communicate effectively and rapidly become globally successful setting the trends for the future. We at MICA very much see our future as becoming the a centre for excellence in communications management in the broadest sense of the word. Anyone who wishes to better themselves within the business world, society at large or in government should look no further than MICA to strengthen their communications management capabilities.

As new technology takes its hold on societies, the world of communications keeps changing. Initially MICA began as an extension of the advertising agency, which created and founded the institute. It is now taking a much broader approach to address the needs in the communication industry by creating skill sets and mindsets that are willing to use the power of communications to influence businesses, societies, the communities they work in, bring about and influence behavioural change in consumers and use communications as a means of bonding between the provider of products and services and the users of products and services. Understanding branding and brand management is crucial to companies, countries, cities and rural areas in a world where people’s attention is constantly being assaulted.

India is uniquely placed to grapple with the communications challenge. The country is moving to an information rich, creative society. This has been recognized in the mission of the institute, which says, "to create innovative professionals for the practice, development and management of communications".

As we move towards becoming the pre-eminent communications management school, we wish to empower individuals who can transform companies through offering a better service to the customer. This will need a sharp focus on the ability to be creative and to be able to handle and make sense of the vast amount of data that is now available to organizations.

More importantly, globalization is unstoppable and is affecting every individual. In the long run a creative and engaging mind has to be able to work within an environment that has no boundaries.

MICA is investing in the latest cutting edge research in communications. It has invested and will continue to invest in its people, technology and infrastructure to provide the best possible resources for Countries such as India face a great challenge in communicating effectively to the people at large about health, environmental factors and crisis management. We at MICA intend to be at the forefront of this challenge.

A MICAn postgraduate will be an effective, efficient, flexible and highly creative individual who can passionately make his or her mark in a globalised world, through embracing cultural diversity and tolerance.

Ashok Ranchhod
Director